Aurthur Murray Dance Studio, 1970's

The Method:
Though no words repeat besides the company name, the music playing in the background of this video helps answer the question, "So What?" The repetition of the same/similar dance moves is an example of  the producer attempting excite the audience. The dancers started dancing sporadically, similarly to a flash mob which created excitement and anticipation for the viewer. The producer of the video made dancing seem like it was the cool and hip thing to do. There was an opposition between the first and second half of the video. The first half seemed very classy and calm. It took place inside, and all of the girls were in dresses, while the men were in coats and ties. The second half of the video showed the men and women on a boat. They were all wearing bathing suits and seemed to be very rowdy. I think the reasoning behind this was to show that "Aurthur Murray Dance Studios" can appeal to lots of different people. It is for a variety of audiences.